BE:SIDE

CAFE AND BEAUTY for Funabashiya

For new challenge of Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history, so, they adopted the iconic wisteria arbor of their flagship store to the design of the whole entrance. Not only this dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people, but it also functions as outside seating for their customers.

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BE SIDE by Akitoshi Imafuku

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CAFE AND BEAUTY by Akitoshi Imafuku

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Akitoshi Imafuku BE SIDE

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Akitoshi Imafuku CAFE AND BEAUTY

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BE:SIDE CAFE AND BEAUTY Press Releases

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BE:SIDE CAFE AND BEAUTY Media Articles

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Unique Properties

Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer. For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.

Tags

Japanese design, wisteria arbor, wood, simple

Production Technology

To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.

Project Duration

The project started in January 2020 and finished in July 2020 in Shibuya, Japan

Inspiration

Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.

Image Credits

Daisuke Shima (ad hoc Inc.)

Project Overview

BE:SIDE CAFE AND BEAUTY has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Akitoshi Imafuku was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work BE:SIDE CAFE AND BEAUTY.

Akitoshi Imafuku Press Releases

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BE:SIDE - Akitoshi Imafuku Unveils CAFE AND BEAUTY Design Inspired by Wisteria Arbor

Akitoshi Imafuku's latest project, BE:SIDE, draws inspiration from the iconic wisteria arbor at “Funabashiya” flagship store in Kameido, blending history and modernity in a new conceptual shop focusing on health and beauty.

Akitoshi Imafuku Newsroom

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