Setoff

Commericial Space for AJA Architects Associates

This the compound exhibition and sales store of kitchenware located in central Taipei city. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space. The exhibits in the exhibition and sales store will be changed with the different seasons. The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall.

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Setoff by Chang Ming Hu

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Commericial Space by Chang Ming Hu

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Chang Ming Hu Setoff

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Chang Ming Hu Commericial Space

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Setoff Commericial Space Press Releases

For Setoff, we offer press releases in multiple languages, including: English.

Setoff Commericial Space Media Articles

We provide articles ready for publication on Setoff, offered in several languages: Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), English, Italian, German, French, Portuguese, Dutch, Hindi, Chinese (Mandarin) and Spanish.

Unique Properties

This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.

Tags

Interior, Taiwan, Exhibition, Taipei, Commercial

Production Technology

The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits. Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes. The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension. The ceiling design is the representation highlighting the design details.

Design Challenge

The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.

Project Duration

The project started in October 2021 and finished in May 2022 in Taipei.

Operation Flow

The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.

Research

Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.

Inspiration

The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.

Project Overview

Setoff Commericial Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Chang Ming Hu.

Silver Recognition

Chang Ming Hu was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Setoff Commericial Space.

Chang Ming Hu Press Releases

Our press releases on Chang Ming Hu and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.

Setoff: Redefining Commercial Space with Innovative Design

Chang Ming Hu Unveils a Three-Storey High Compound Exhibition and Sales Store of Kitchenware in Taipei

Chang Ming Hu Newsroom

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