Ajinomoto Cec
Customer Engagement Centre for Ajinomoto Malaysia Berhad
The design team has asked to design a Customer Service Centre for Ajinomoto's new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. The new smart factory is integrated with advanced technology which consists of an Infoseum, Auditorium, Cooking Studio, Hands-on Lab, and Presentation Room to engage with all range of customers. Infoseum was created to provide a futuristic journey to present Ajinomoto corporate information.
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Ajinomoto Cec by Stoked Associates Okamura International
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Customer Engagement Centre by Stoked Associates Okamura International
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Stoked Associates Okamura International Ajinomoto Cec
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Stoked Associates Okamura International Customer Engagement Centre
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Ajinomoto Malaysia BerhadBrand Logo
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Unique Properties
Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Tags
Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Production Technology
The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Design Challenge
Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Project Duration
The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Operation Flow
By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Research
Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration
In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Image Credits
Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022 Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022 Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022 Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022 Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Project Overview
Ajinomoto Cec Customer Engagement Centre has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Stoked Associates, Okamura International was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Ajinomoto Cec Customer Engagement Centre.
Stoked Associates, Okamura International Press Releases
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Introducing Ajinomoto Cec: A Futuristic Customer Engagement Centre
Ajinomoto Malaysia Berhad unveils a state-of-the-art Customer Engagement Centre at its new factory in Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia, designed by Stoked Associates, Okamura International, to mark its 60th Anniversary.
Stoked Associates, Okamura International Newsroom
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