Pepsi Diner Milan 2024 by PepsiCo Design and Innovation innovative experiential

Pepsi Diner Milan 2024

Experiential for PepsiCo Design and Innovation

The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into the brand story. The team set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting the new visual identity. They curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

PepsiCo Design and Innovation 2025 Agency Bronze Press Kit № 169617

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Download Press Kit № 169617 Experiential for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Diner Milan 2024 by PepsiCo Design and Innovation

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Experiential by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Pepsi Diner Milan 2024

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Unique Properties

In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.

Inspiration

The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Project Overview

Pepsi Diner Milan 2024 Experiential has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Pepsi Diner Milan 2024 Experiential.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 50 press releases for all journalists.

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 169617. Explore PepsiCo Design and Innovation's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Pepsi Diner Milan 2024 through Press Kit / Media Showcase 169617. Explore more in Newsroom 133313.